| | What's your Story?
I just read a terrific article on ERE regarding your employment branding strategy.
Of course, if you know me, you know how the whole concept of Employment Branding makes me crazy.
However, this is a great read.
Read the article here
In case you are wondering, "employment branding" drives me crazy because I believe that if your message come from your core values, whether you are a person, a department, or an organization, then there should only be one message.
In other words, you should not have separate brands for customers, and employees.
I love this article because it allows you to demonstrate your core values through how you treat your employees. By having your employees share their stories, you are sharing experiences that demonstrate what it means to do business with you, whether you are a customer, client, employee, or neighbor.
It is a great concept that you can implement today!
Go check it out right now.
Call or Send Me an Email so we can share ideas on how to include this strategy into your business model.
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